THE BRAVITAS GROUP 105 Grove Street, Suite 5, Montclair, NJ 07042 (973) 783-8700

Parentgiving is dedicated to helping aging adults and their caregivers.

The company supports seniors and those who care for them by providing information and an e-commerce store that provides unparalleled customer service. Parentgiving is personal to its three founders who were struggling upon becoming caregivers to their own relatives. Noticing a lack of cohesive and comprehensive resources for this demographic, Bob Silver, David Zoll and Lynn Altman set out to help others while helping themselves by bringing together the best information, products and personal support in one place on the Internet.

Providing an exceptional client experience is the philosophy that permeates every aspect of The e-commerce portion of the site makes available a wide-ranging selection of the highest quality medical and healthcare supplies specifically designed for the elderly. What truly sets the company apart from others in the field, however, is outstanding customer service. To assist shoppers with choosing from among thousands of products,’s customer service agents are consistently praised by its customers for being knowledgeable, efficient, pleasant and easy to deal with. This human touch leads the company’s customers to highly recommend it to others.

The founders also wanted to help others manage the feelings of helplessness and confusion they experienced due to lack of information and not knowing where to turn for answers. With this in mind, a visitor to the site is able to find in-depth information and helpful checklists on a myriad of caregiving topics at the click of a mouse. 

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